We know what you’re thinking… another week, another beauty product launch, right? It’s easy to feel overwhelmed by the sheer volume of products on the market right now, and when it comes to makeup there are myriad factors to consider before swiping your credit card.

When the noise gets too much, we say you can’t go wrong with opting for brands and products that have stood the test of time, because honestly, a loyal following doesn’t lie. Elizabeth Arden’s iconic ceramide capsules are one such skincare product that fans can’t get enough of, so when the brand set out to combine these little nuggets of gold with their much-loved foundation, we were all ears.

Elizabeth Arden’s Ceramide Lift & Firm Foundation has recently had a facelift, returning to shelves infused with skincare benefits to offer a formula that not only provides medium-to-full coverage, but intense moisturisation and skin barrier protection too.

If you experience dry skin and struggle to find a foundation that sits well all day, this one’s for you. The addition of Elizabeth Arden’s signature ceramide triple complex into this ultra-luxe cream foundation not only helps to strengthen the skin’s barrier and improve fine lines and wrinkles in the long term, but immediately you’ll notice a smoother, plumper-looking complexion that will feel hydrated throughout the day.

But what exactly is a ceramide, you might be wondering? Ceramides are lipid molecules found naturally in high concentrations within cell membranes in the upper layer of the skin. They play a crucial role in maintaining the skin’s barrier function and retaining moisture. When these molecules are infused into your foundation, you’ll find the makeup itself easier to apply with a more flawless finish, while your skin will benefit from increased hydration and protection from environmental aggressors - think pollution, UV radiation and harsh weather conditions.

Broad spectrum SPF 15 provides an additional barrier against the sun’s rays (important no matter the time of year) while vitamins A, C and E add further moisturising benefits and antioxidant protection too.

This hybrid approach to makeup not only enhances the skin's appearance immediately but also contributes to long-term skin health and vitality. The trend towards hybrid makeup-skincare formulas has been driven by consumer demand for efficiency, convenience and improved skin wellness, and the category continues to evolve with advances in cosmetic science.

Millennials will recall the chokehold BB creams had over us in the early 2000s, having become popular in the Asian market before trickling down to the rest of the world. It was the combination of light yet flawless coverage and ingredients that targeted different skin concerns that made these a global phenomenon and two decades later, the demand for multifunctional beauty products is still strong.

Ceramides, antioxidants, peptides and SPF are ingredients that have quickly become non-negotiables in our makeup - foundations in particular - especially as our busy lives demand convenience and efficiency, not beauty routines that eat up our precious morning minutes.

But at the end of the day, we all want a foundation that looks and feels great on the skin. Elizabeth Arden’s innovative colour technology ensures long wearing coverage, precision colour and a luminous finish that lasts all day but feels comfortable. The improved formula also contains mica and alumina which both work to diffuse light and blur the appearance of fine lines and imperfections including dark spots and uneven skin tone to create a soft focus effect and radiant glow.

‍Elizabeth Arden’s Ceramide Lift & Firm Foundation, $86, is available in 14 shades at Elizabeth Arden counters nationwide.

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