Content created in partnership with Max and Designer Wardrobe
Do you find telling someone, “it’s actually vintage” a form of social capital? Do you believe in the three R's - reduce, reuse, rewear? Are you looking for a straightforward way to play your part in a circular economy? Then prepare to be excited about the re-commerce revolution in Aotearoa New Zealand, with Max, in partnership with leading resale platform Designer Wardrobe, announcing the launch of their Sell Later on DW initiative.
The re-commerce revolution is a growing movement aiming to tackle the problem of textile waste and create a more sustainable fashion industry. And Sell Later on DW sees Designer Wardrobe and partner sites (of which Max is the first cab off the rank) offering shoppers the chance to opt-in to a Sell Later system at the time of purchase, at the simple click of a button. With circulation at the forefront, buyers are inspired to think of a garment’s longevity and encourage mindful decision-making at the checkout.
Sell Later by DW is a sustainable response to a growing demand from shoppers for more mindful consumption, which also supports Max's efforts towards a more responsible industry. With a strong emphasis on using organic, natural, and recycled materials in their clothing, Max is aware that the global fashion industry accounts for 10% of the world’s carbon emission. With the Sell Later launch, Max is taking yet another step towards reducing this while achieving their circularity strategy.
Offering sustainable solutions to customers at every stage of the clothing lifecycle is of utmost importance, Max/Barkers managing director Jamie Whiting says.
“We know that pieces are sometimes purchased for one-off use - like a special occasion. Or kept in a wardrobe with little wear. Sell Later now gives the consumer the option to clear out their wardrobe of pre-loved items and avoid perfectly good products going to landfill.”
Whether you're looking to make some extra cash or reduce your environmental footprint, Sell Later makes it easy to keep your wardrobe sustainable and stylish.
When a garment no longer serves your needs simply activate your previously purchased listing online (or list the item on Designer Wardrobe directly as usual), and give someone else the opportunity to create new memories in an old favourite.
Designer Wardrobe's “Sell Later” widget is a solution designed for both retailers and consumers to see a straightforward way to play their part in a closed loop economy. While shopping, customers are given a real-time look at the potential resale value of a piece - this helps imagining the lifespan of a garment from first look, or in this case, first click.
Max is spearheading the change, but the opportunity to become sustainably conscious will shortly be made available to selected retailers nationwide. This circular approach to fashion is becoming increasingly important as consumers demand more sustainable and eco-friendly options from retailers.
“The launch of Sell Later on DW is a leap in the right direction for New Zealand’s fashion retailers,” says Designer Wardrobe co-founder, Aidan Bartlett. “We look forward to seeing many early adopters of this exciting and innovative initiative in the much-needed movement towards circularity in the fashion industry.”
Are you ready to embrace the future of fashion? With Sell Later on DW you can buy and sell pre-loved clothing with ease, knowing that you're making a difference for the planet. Join Designer Wardrobe and Max in their mission to create a more sustainable fashion industry today.
Learn more at max.co.nz/designerwardrobe-sell-later
